The Microsft Zune seems to be a futile effort to compete with the Apple iPod. However not all is right at Apple Corporation. Here is part of a post from Jacon Calcanis reprinted with his permission:
There is no technical reason why the iTunes ecosystem shouldn’t allow the ability to sync with any MP3 player (in fact, iTunes did support other players once upon a time), save furthering Apple’s dominance with their own over-priced players. Quickly answer the following question: who are the number two and three MP3 players in the market? Exactly. Most folks can’t name one, let alone two, brands of MP3 players.
On my trips to Japan, China and Korea over the past couple of years, I made it a point to visit the consumer electronics marketplaces like Akihabira. They are filled with not dozens, but hundreds, of MP3 players. They are cheap, feature-rich and open in nature. They have TV tuners, high-end audio recorders, radio tuners, dual-headphone jacks built-in and any number of innovations that the iPod does not. You simply will not see those here because of Apple’s inexcusable lack of openness.
Not only does Apple not build in a simple API to attach devices to iTunes, they actually fight technically and legally block people from building tools to make iTunes more compatible.
Think for a moment about what your reaction would be if Microsoft made the Zune the only MP3 player compatible with Windows. There would be 4chan riots, denial of service attacks and Digg’s front page would be plastered with pundit editorials claiming Bill Gates and Steve Ballmer were Borg.
Why, then, does Steve Jobs get a pass?
Steve Jobs gets a pass because we are all enabling him to be a jerk. We buy the products and we say nothing when our rights are stripped away. We’ve been seduced by Steve Jobs: he lifts another shiny object over his head with a new eco-friendly feature and we all melt like screaming schoolgirls at Shea Stadium in ‘65.
Simple solution and opportunity: An iTunes API which allows the attachment of any mass storage device,not just a short list of players that jumped through Apple’s hoops. If need be, perhaps consumers pay a simple licensing fee of $1-5 a unit to attach a non-Apple MP3 player to iTunes (i.e. pure profit for Apple).
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